Are Spin Studios Profitable? 6 Key Tactics to Increase Revenue with Spin Classes

According to the Fitness Business Association, spinning facilities generate 55% more revenue than other types of fitness studios. This success can be attributed to higher participation rates, premium pricing for classes, and efficient use of space, which keeps operating costs relatively low, making them a lucrative addition to a gym's portfolio. 

But how much do spin studios make? The numbers are compelling: when executed properly, a spin studio can significantly boost your bottom line.

While opening a boutique studio dedicated solely to spinning can be a high-risk investment, integrating spin classes into your existing gym structure offers substantial growth opportunities with lower risk. Let’s explore how much does a spin studio make and how you can build a successful indoor cycling program tailored for large fitness chains.

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What is a Spin Studio?

A spin studio is a fitness space dedicated to spinning – a high-intensity indoor cycling workout that combines cardio and interval training. Spin class participants pedal to the rhythm of curated music playlists, alternating between seated and standing cycling intervals guided by an instructor.

However, spinning isn’t limited to boutique indoor cycling studios. Many gym franchises incorporate spin classes alongside other fitness offerings, creating a hybrid model that diversifies revenue streams while meeting the varied needs of members. This diversified approach lowers operational risks and attracts a wider audience.

Types of Spin Workouts

To maximize appeal, you can offer a variety of spin workouts tailored to different fitness levels and preferences. Popular formats include:

• Rhythm-based spinning: Engages participants by syncing pedal strokes to music beats, creating a fun, immersive experience.
• Watts-based spinning: Utilizes power meters to track output, offering a competitive edge for performance-focused members.
• Heart rate-based spinning: Monitors participants’ heart rates, ensuring they stay within a targeted range for optimal cardio benefits.

Spin Equipment and Studio Layout

Essential Equipment

Investing in high-quality indoor cycling bikes is crucial. Popular brands like NordicTrack, Peloton, and Echelon provide bikes with features such as:

• Adjustable resistance settings
• Pedal clips for safety
• Comfortable gel saddles

Additional must-haves include nightclub-quality sound systems, lighting setups, air conditioning, and durable flooring to handle high-intensity workouts.

Studio Layout

Choose a layout that enhances the group experience. Common configurations include:

• Instructor-fronted setup: Bikes are evenly arranged with the instructor elevated on a stage for clear visibility.
• Semicircle formation: Encourages interaction and teamwork among participants, fostering a sense of community.

 

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Is Spinning a Good Workout?

Spinning offers numerous benefits, including improved cardiovascular health, calorie burning, and enhanced stamina. However, as with any high-intensity activity, moderation is key to avoiding overuse injuries. Educate members on incorporating spinning into a balanced workout routine that includes resistance training and functional movement exercises.

The Profitability of Spin Studios

So, are spin studios profitable? Yes, especially when integrated into larger fitness facilities. Despite the rise of at-home cycling options like Peloton, in-person classes remain a strong draw due to their social and community-driven nature. Group workouts foster a sense of camaraderie, helping members stay motivated and engaged.

The Les Mills 2021 Global Fitness Report highlighted that class occupancy levels in markets without restrictions have reached 120% of pre-COVID levels. Post-pandemic, members are eager to return to group fitness, with 67% preferring in-person classes. As a gym operator, your role is to deliver an exceptional experience to keep members coming back.

Spin Studio Trends

Spinning has remained relevant since its emergence in the 1980s, consistently ranking among the most popular fitness classes. According to IBISWorld, the U.S. indoor cycling market was valued at $4.4bn in 2024, with over 7,000 businesses offering spin classes nationwide. Group cycling sessions were the second most popular fitness class in 2021, trailing only HIIT workouts.

While the pandemic fueled the rise of home cycling, many fitness enthusiasts still prefer the dynamic and social atmosphere of in-person classes. Hybrid offerings that combine virtual and in-person spin options can cater to a broader audience.

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6 Tactics to Increase Revenue with Spin Classes

1. Gamify Workouts

Incorporate virtual cycling experiences or gamified elements to attract younger audiences. Platforms like Zwift allow participants to compete in virtual races, making workouts more engaging and fun.

2. Diversify Offerings

Integrate spin classes into a comprehensive membership package that includes other fitness modalities like strength training, yoga, and functional fitness. Members are more likely to choose a gym that offers variety.

3. Personalize Experiences

Create memorable spin classes by leveraging music, lighting, and enthusiastic instructors. Offer different themes – such as 90s throwback rides or motivational power climbs – to keep classes fresh and exciting.

4. Focus on Instructors

The right instructor can make or break your spin program. Charismatic, energetic, and knowledgeable trainers are key to building a loyal following. Invest in ongoing training for your staff to stay ahead of trends and deliver top-notch experiences.

5. Leverage Technology

Use fitness tracking tools to deliver real-time metrics like heart rate, calories burned, and distance traveled. Provide post-class performance summaries to keep members motivated and coming back.

6. Maximize Attendance with Gym Management Software

Streamline operations and optimize attendance with dedicated gym management software. Features to leverage include:

• Booking management: Send notifications for open spots and reminders to minimize no-shows.
• Personalized class recommendations: Suggest spin classes based on member preferences and attendance history.
• Retention analytics: Identify at-risk members and create targeted retention campaigns to improve customer lifetime value.

Conclusion

So, how much do spin studios make? The answer depends on how well you integrate spin into your larger fitness business. When executed strategically, spin studios can be highly profitable, contributing significantly to your overall revenue. Spin classes offer a unique blend of high-energy workouts and community-driven experiences that keep members engaged and loyal.

By strategically integrating spin offerings into your fitness chain, you can boost revenue, attract a broader audience, and solidify your gym’s reputation as a comprehensive fitness destination. To maximize ROI, invest in the right equipment, hire exceptional instructors, and use gym management software to optimize operations and member engagement. With the right approach, spinning can be the pedal-powered push your fitness chain needs to grow.

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FAQs About Spin Studios

1. What are the biggest challenges spin studios face?

The most significant challenges include maintaining consistent class attendance, retaining skilled instructors, and competing with at-home cycling solutions like Peloton. Additionally, managing the wear and tear of equipment and keeping energy levels high in classes can also be demanding.

2. How can I calculate the ROI of adding spin classes to my gym?

To calculate ROI, consider factors like the upfront investment in equipment, studio setup costs, and instructor salaries. Compare these costs with expected revenue from class attendance, premium pricing, and membership retention rates. A typical ROI calculation for spin studios includes a break-even analysis, which can often be achieved within the first 12-18 months.

3. How many bikes should a spin studio have?

The number of bikes depends on the size of your studio and expected attendance. For boutique spin studios, 20–30 bikes are standard, while larger gyms with multiple fitness offerings might integrate 10–15 bikes to accommodate smaller, more exclusive classes.

4. Do spin studios require special licenses or certifications?

While you don’t need a specific license to open a spin studio, having certified spin instructors is crucial for credibility and member safety. Look for certifications from organizations like Spinning® (Mad Dogg Athletics), AFAA, or ACE. Additionally, check local regulations to ensure compliance with health and safety requirements.

5. What’s the average cost of setting up a spin studio?

The cost can vary widely depending on factors like location, equipment quality, and studio design. A boutique spin studio can cost anywhere from $50,000 to $150,000 to set up, while integrating spin into an existing gym may cost significantly less, around $20,000 to $50,000.

6. How long does it take for a spin studio to become profitable?

For well-managed spin studios, profitability can be achieved within 12-18 months. This timeline depends on factors such as pricing strategy, class attendance, and operational efficiency.

7. What’s the ideal duration for a spin class?

Most spin classes range from 30 to 60 minutes. Shorter classes (30–45 minutes) are ideal for busy professionals, while 60-minute sessions are more suited to fitness enthusiasts seeking a full workout experience. Offering both options can help attract a broader audience.

8. Can spin classes help increase membership retention?

Absolutely! Spin classes foster a sense of community, keep workouts engaging, and often lead to members building stronger connections with instructors and fellow participants. This emotional connection can significantly boost membership retention rates.

9. What are the hidden costs of operating a spin studio?

Some hidden costs include equipment maintenance (e.g., replacing pedals, saddles, or resistance systems), higher utility bills due to sound systems and lighting, and marketing expenses to attract and retain members. Investing in instructor training and regular studio upgrades can also add to operational costs.