Fitness Market Expectations 2017

New Year’s resolutions usually fail or succeed around spring and summer time. This is the perfect moment to revise our current situation and find room for improvement, both in our private endeavors as well as in our business performance. It’s always useful to base on global surveys when evaluating the condition of your fitness club and estimating its consistency with the market expectations. So what should you consider, according to the Worldwide survey of fitness trends for 2017?

1.   Wearable technology integration - activity trackers, smart watches, heart rate monitors, GPS tracking devices, and smart eye glasses 2.   Body weight training – inexpensive ways to exercise effectively with the use of minimal equipment. 3.   High Intensity interval training - short bursts of high-intensity exercise followed by a short period of rest or recovery. 4.   Educated and certified fitness professionals – professional and individual services continue to grow club’s revenue. 5.   Functional fitness – use of strength training to improve balance, coordination, force, power, and endurance to enhance someone’s ability to perform activities of daily living 6.   Group training and group personal training -  intentionally designed, larger group exercise classes and private service for smaller groups 7.   Fitness programs for older adults - age-appropriate and safe exercise programs for th growing market of older adults. 8.   Wellness coaching - integration of behavioral-change science with health promotion, disease prevention, and rehabilitation.

There is no doubt, that in order to conquer all obstacles and fit to the market, you need to rely on technology and gadgets. This is why it’s essential to underline the importance of a coherent and modern software solution at this point. Let’s see why.

A professional management software today, includes an automation module, compatible not only with your mobile phone, but also with wearables. Through the automation module, members can receive notifications for example on their smartwatches or smart glasses, without taking their phones out. This increases a members club activity significantly.

You should also have no limitations when it comes to creating new classes and group activities. Your software should enable an easy and transparent setup of schedules and make the sign up process for members as effortless as possible on different devices.

Another very important market expectation relates to older adults. By 2050, 40% of all people will be retired. Slowly, but steady you should prepare for this demographic change and think of ways to attract seniors to your club.

The market is changing dynamically and it’s difficult to keep up as it is. Make your everyday easier with a smart software choice.