In times of thriving fitness industry, every owner or manager of a new or existing health club should ask themselves what is important in choosing a fitness club. What criteria are used by customers and how to diversify the offer to encourage members and potential customers to use their club?
In times of thriving fitness industry, every owner or manager of a new or existing health club should ask themselves what is important in choosing a fitness club. What criteria are used by customers and how to diversify the offer to encourage members and potential customers to use their club? To be unique in terms of an offer it is necessary to take care of diversity and a wide range of group activities. Why group classes are so important? As proven through many surveys and research, group classes are generally the main drivers for the number of members visiting your club daily plus are often a big selling point while trying to obtain new members. There are a few factors that can boost the effectiveness of such classes like the size of the studio, time schedule, the instructor and, of course, type of classes.
Among many new forms available and tremendously growing in popularity are trampoline classes. More and more clubs are investing in purchasing such gym equipment and new companies offering such devices are booming on the market. Why trampoline? Jumping on the trampoline is a sport for both men and women, but predominantly women take advantage of such classes. It is both interesting and funny. This is not one of the most difficult group classes when it comes to technology so any beginner will be able to handle this device. What is more, jumping on the trampoline raises the levels of endorphins necessary to maintain a good mood. Surprisingly enough, jumping can affect many areas of our health. It is indicated that they strengthen the blood system - including the cardiac muscle, strengthen the cells, stimulate the immune system as well as activate all muscle parts in general. During a brief period of weightlessness during jumps, when the body is suspended in air, lower blood pressure in the heart chamber supports the flow of nutrients into the cells. In this way, the blood flow to and from cells is better. The strength of biomechanical muscle stimulation during trampoline exercises is almost 70% greater than while jogging. Still not convinced?
Of course, the health aspect is always crucial and plays the most important role, but as we all know people often join a gym not only for the workout itself but to socialize as well. This is when the fun factor comes in as a key player. There is nothing better than an activity done in a closed group of members who already know each other well, an activity that involves much laughter and fun, loud music and a great dose of energy. Extra bonus is that during such classes, depending on the intensity of the exercise as well as participants’ commitment, people are able to burn almost 1000 kcal in an hour. These exercises are an effort combined with fun, which always gives the best results.
Don’t let your competition be the first and join this worldwide trend. Do detailed research about the possibility of either buying or renting the equipment and also whether to buy a franchise license for such classes – then you don’t have to worry about know-how, marketing materials and initial music composition. Use the PerfectGym management system to incorporate new classes in the schedule and inform members about upcoming hot trendy classes.
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