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A country analysis of when gyms are reopening
Agnes
Reopening gyms in post-COVID times will not be as straightforward as one might think. Each country has its own COVID related restrictions and guidelines. Before reopening, gyms will have to adhere to these. They will also have to adopt new policies and sometimes even change how they operate.
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Perfect Gym and Agence Mac Media team up to digitally transform Canadian fitness
Perfect Gym has laid a claim to the opportunity to digitally transform the $2.95 billion (IHRSA 2020) Canadian fitness industry through a strategic partnership with Agence Mac Media, who will provide local sales and support.
Fitness business ideas that will give you a competitive edge
As of the time of writing, over 430 million people have received a single dose of the COVID-19 vaccine. This will result in the restrictions being lifted and reopening of gyms and fitness facilities. As the nation rushes to get back to fitness, you may start to wonder what innovative fitness business ideas will give your club a competitive edge.
How Club Towers provides a personalised member experience with PerfectGym
As a high-end health and racquet club, Club Towers recognises the importance of providing a full club experience. They have created a community where friends and family can actively spend time together.
PerfectGym Case Study - Friskis & Svettis
Friskis & Svettis understand what it takes for members to enjoy their workout. The workout must be fun. This emphasis on fun is what makes them unique to other fitness facilities.
Health And Fitness Advertisements To Revitalise Your Marketing
There’s a delicate finesse to health and fitness advertisements. You need to motivate, but not alienate; you need to be aspirational but also really relatable. To help fight this and inspire your creativity, we’ve put together our favourite engaging, memorable and effective health and fitness advertisements. Take some inspiration from the adverts we found.
Fitness Trends of 2021: The Digital Revolution Is Here
Lewis
Some of the most popular fitness trends of 2021 were unfathomable at the beginning of last year. Many (but not all) of these trends result from the pandemic and the way that consumers have adapted to the impact of social distancing. Not to mention the definition of 'fitness' evolving to incorporate more than just physical fitness.
Why you should offer a childcare service in your gym
If parents make up a big part of your customer base, finding time for a workout can be a complicated task. Finding gyms with childcare is like hitting the jackpot for many parents because it allows them to get in some exercise and to have a little bit of time to themselves. From a business perspective, parents on the hunt for gyms with childcare will naturally gravitate towards the most secure and cost-effective option for them and their family. After all, aside from the gym’s location, the two biggest considerations for parents are the safety of their child, and also for their budget.
Digitally Transform Your Health Club
As consumers become more in control over their well-being, fitness clubs must be digitally prepared to service members with a variety of options and fitness experiences. Our fitness software acts as a digital platform to facilitate these experiences by utilizing data and integrations to make digital transformation for fitness facilities more possible.
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