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Fitness Trends of 2021: The Digital Revolution Is Here
Lewis
Some of the most popular fitness trends of 2021 were unfathomable at the beginning of last year. Many (but not all) of these trends result from the pandemic and the way that consumers have adapted to the impact of social distancing. Not to mention the definition of 'fitness' evolving to incorporate more than just physical fitness.
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Why you should offer a childcare service in your gym
If parents make up a big part of your customer base, finding time for a workout can be a complicated task. Finding gyms with childcare is like hitting the jackpot for many parents because it allows them to get in some exercise and to have a little bit of time to themselves. From a business perspective, parents on the hunt for gyms with childcare will naturally gravitate towards the most secure and cost-effective option for them and their family. After all, aside from the gym’s location, the two biggest considerations for parents are the safety of their child, and also for their budget.
How To Run Outdoor Fitness Classes: Best Practices
Iza
As gym owners plan the schedule of fitness classes offered at their clubs in 2021, they should definitely consider outdoor fitness classes. Moving fitness classes to the open air is a growing trend that emerged in 2020 and is here to stay. Why is this so? Keep reading for reasons and best practices for stepping out of the four walls of a fitness studio.
How to Outreach to Your Former Members
Laura
As gyms slowly begin to re-open with restrictions, member attitudes towards attending are still constantly changing. With this in mind, fitness clubs can benefit greatly by targeting marketing campaigns at members who terminated their memberships since Covid-19 lockdowns began. Read all about the benefits and best strategies to outreach to your former members!
Perfect Gym Case Study: GO24 Fitness in Hong Kong
GO24 Fitness is disrupting the Hong Kong fitness facility model with their unique business model that blends a high-end experience with low-cost options. With the flexibility of Perfect Gym's digital foundation, they are equipped to scale their operations beyond measure. Read about GO24 Fitness' experience using Perfect Gym's platform here!
How to Re-engage and Motivate Your Returning Members
Now that you are open for business again, instilling member accountability and motivation is more essential for your business to prosper in this new period. This article will detail strategies that will drive member engagement both online and in person at your facility, which will be the key to getting your gym back on track.
Gympass & Perfect Gym Integration!
We are ecstatic to announce that Perfect Gym Software now offers an integration with the popular fitness application Gympass. Read about it here!
How Boutique Clubs Should Prepare to Social Distance
While capacity restrictions will be difficult to navigate, boutique clubs need to seize every opportunity to use their hands-on approach to manage their reopening operations. Read all about how boutique gyms can strategize implementing social distancing measures for the safety of both their members and their businesses.
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