Blog
How to Monetize Your Gym's Digital Services
Laura
With gyms beginning to grasp the reality of the new fitness landscape when they begin reopening, many have recognized the need to continue to build the digital services they launched during this period. Now the question is, how much should gyms invest in these new digital platforms, and most importantly, how do they make money off of them? Read about how to devise the perfect strategy to monetize your gym's digital services!
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The Necessity of Digital Ecosystems for Gyms
As a result of recent public safety concerns, many fitness facilities rushed to move their services online to keep their businesses alive. This rapid shift is a clear wake up call to fitness industry players that they need to create digital ecosystems that can serve their customers both inside and outside of their facilities. Read all about how!
How to be a Fitness Brand Outside of the Facility
Fitness facilities are faced with a growing need to expand and modernize their services to reach their customers anytime anywhere. Simply, the more opportunities you provide for your members to engage with your services outside the gym, the more your members will interact with your brand independently. Read all about the ways that your facility can join the ranks of the elite by moving your reputation outside of your facility walls.
How Members can Cancel their Member Freezes
Adam
In light of the challenges that COVID-19 has pushed upon gyms, we at PerfectGym recognize the strain this has put on your business. While many gyms have been forced to freeze memberships, some members may opt not to. Read about how your members can personally cancel their contract freeze.
New Streaming Feature: PerfectGym TV!
We are excited to announce our newest feature: PerfectGym TV! Your club will be able stream live or prerecorded content online or via mobile app! Read all about how this new feature can distinguish your brand outside of your facility!
Gym Cleanliness and Preparation: Best Practices for a Hygienic Facility
While business strategy, facility services, and management procedures tend to be the most commonly discussed aspects of gym management, ultimately, nothing is more important than the health of your members and staff. Read about how gyms can ensure the safety of their members through proper preparation and hygienic measures.
Fitness Fad Series: 2020 Trends for Leisure Centers
Leisure clubs are in a league of their own compared to other fitness facilities. Leisure centers should look to expand their connections with their surrounding community, with the modern flair and options expected in 2020. Read about how!
Fitness Fad Series: 2020 Trends for High-end Facilities
What were once “trends” for luxury gyms are now dealbreakers: consumers expect the best of the best , and those that do not keep pace will suffer at the hands of their competition. Read all about the new expectations and creative offerings high-end facilities most provide to be successful in 2020.
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